Bank offers product empowers you to provide discounts/cashback to your customers, encouraging them to make transactions on your platforms regularly. Payment instrument based offer/Bank Offers will be provided by you in agreement with the banks. Our offer engine has the capability to search offers created at Paytm along with verifying and applying any one of the offers as selected by the customer.
There are 2 main steps to run an offer -
- Offer integration with payment gateway checkout flow
- Ways to configure offers
To run an offer, offer construct needs to be configured as well. There are two ways to achieve this construct configuration - DIY mode via Paytm Dashboard or through email.
To configure bank offers in DIY mode, Bank offers tab needs to be activated in the Paytm Dashboard, you may contact us or contact your KAM for the same. Details of offer configuration through Paytm Dashboard can be found here.
Offers constructs can be shared with KAMs and they can get the offer campaign configured through our backend.
The method to configure the campaign (through backend or through Paytm Dashboard) is mutually exclusive of bank offer integration with checkout flows. For all types of bank offer integrations whether be it with custom checkout or JS checkout , offer construct configuration can be done either through paytm backend or through DIY mode which is through Paytm Dashboard.